Rhinomed : Long Tail, you can’t be serious…?

Guest Post : Peter Murphy I was taken aback by the (maybe a little tongue in cheek?) endorsement given to Rhinomed (ASX : RNO) by The Long Tail in a recent review. I also don’t think this company belongs in the “green” category, I believe it belongs in the deep red, maybe even magenta category. So…

The Incest of ASX Biopharma

It’s pretty hard to beat the Brits when it comes to situational comedy. As a dual-Australian/Canadian national educated in the UK, I suppose I have an intrinsic affinity for that dry, offhand style of humour. A few years ago, I stumbled across a brilliant comedy skit that visually captures precisely the fundamental reason why ASX biopharma is…

Tour de Schnoz

I’ve said it before, and I will say it again. Rhinomed (ASX : RNO) is probably as close to an FDA-approved, pseudo-science medical device gimmick as you can get, but damned if it doesn’t know how to market itself. The sports franchise is pure genius too. I mean that. Nonetheless, I still had to chuckle…

Clinical Trial Communication Matters

Over the past few months I have poked several companies in the eye for the appalling quality of their clinical communication. I have specifically paid attention to Novogen (ASX : NRT), Benitec (ASX : BLT), Regeneus (ASX : RGS) and a few others. It is my position is that there is a consistently low quality and sensationalist ethos…

ResMed – An Alternative Perspective

I wouldn’t normally comment on ResMed because I don’t consider it to be an “Australian” company any more, nor with its current multi-$Bn valuation is it in the “long tail” of the ASX either… But I was thinking a lot about ResMed over the weekend for basically two reasons. Firstly, I previously, with some degree…

Well played, Rhinomed, well played…

Rhinomed (ASX:RNO) is honestly the worst example of quasi-science and medical “devices” married with superb marketing. This is basically just another bit of plastic you can stick up your schnoz (and there are many), but it is a super-powered, whizz-bang, clinically proven, FDA-blessed nasal dilator, and that makes it truly special. The marketing angle around…